Ten Tips for Effective eCommerce Website Design

Creating an e-commerce website is one of the most popular ways to get into business on the internet. No matter what type of product you sell, it is very important to pay attention to the design of your website. After all, your e-commerce site will be judged by its design, and only good impressions will turn visitors into customers.

One: Color Choice

Color says a lot about your e-commerce website. You should avoid clashing or brightly garish colors as well as bright text on bright backgrounds. The colors you choose must not only look good together but be representative of the products that you sell. For example, a baby clothing e-commerce website could be pastel shades of pink, blue and yellow. An electronics e-commerce store could be very effective in grays with electric red or blue accents.

Two: Layout

Above all, the layout of your site must be user-friendly and neat. There should be enough white space around different columns or blocks of information.

Three: Header Graphic or Logo

The header graphic or logo should, of course, fit in with the theme of the website. You have to be careful, however, to make sure it is not overpowering your e-commerce product pictures. They should be the focus of your website, not the logo.

Four: Navigation

Navigation and product menus must be easy to find and organized. Each product category should be on a separate line in vertical navigation or separated with a mark of some sort in a horizontal navigation. Product categories should not be mixed in with such website needs as a contact page and terms of service.

Five: Product Pages

Product pages on an e-commerce website should be dedicated solely to the product. While navigation should remain in the same place, all extraneous information should be removed. You should be sure to include a quality product picture, a keyword rich description, any options available, and price.

Six: Important Information

Your e-commerce website should include information necessary for the sale of goods. Displayed in the navigation menu should be linked to shipping information, payment information, and any guarantees or special regulations for purchase.

Seven: Contact Information

Contact information should always be included on an e-commerce website. Not only is it essential if a customer has a question or problem with an order, but it also increases the value of trust in the business.

Eight: Shopping Cart Checkout

Your shopping cart software must include a secure connection for checkout. Customers will not give out their payment information over an insecure server. Besides being securely protected, your checkout page should include basic information about shipping times and guarantees. The checkout process should include no more than three steps.

Nine: After Purchase Page

After your e-commerce customers make their purchase, they should be automatically taken to a website page that thanks them, and gives information about order processing and shipping times. This is also a good place to offer coupons for future purchases, special sale reminders, and try to upsell your products.

Ten: Optimization

Of course, like any website business you have on the internet, you should optimize your website for search engines. Since e-commerce websites do not usually have a lot of article content, you must put keywords in tags and product descriptions.

Having effective e-commerce website design is essential for creating trust in potential customers. It is also important to make your site easy to use, or internet users will go on to another website quickly. You must present a professional image if you want people to buy things from you.